Thanks to the Internet, business owners can save a lot of money on promotion. There are many freebies out there that can actually help you build your brand and promote your offer. However, this doesn’t mean that all these free things are good for your business. For instance, free explainer videos may look like a good idea, but there are many pitfalls related to these videos. By reading this article, you will understand why it’s not a good idea to use free explainer videos.
First of all, free explainer videos usually rely on low-quality animation and they have some simple characters that are not quite memorable. The end result is a boring and unattractive video. That’s why there is a good chance that most of the viewers will probably stop watching the video and do something else. When we say something else, we mean visiting other websites and buying things from your competition. While it’s true that you will save money on promotion and marketing you will also lose conversions too.
Free explainer videos usually use pre-made characters and animations from libraries with just a few types of media files. To put it in simple words, you won’t be able to customize and adjust these visual elements to the characteristics of your business. As we all know, the competition out there is fierce and there are thousands of businesses on the market. If you don’t find a way to stand out, your business will be forgotten. Don’t make the visitors leave your website or social media profile by displaying a dull explainer video.
Another hidden problem that may arise when you use free explainer videos is mistrust. That’s right – in case the explainer video has low quality and doesn’t look professional, the viewers will think that your business is dubious and unprofessional too. And who wants to make deals with such company when there are so many other companies on the market?
We should also mention that free explainer videos can hurt your search engine optimization activities. Namely, if the videos you are posting are watched just for a few seconds, this will lead to high bounce rate which will eventually hurt your search engine ranking. We all know how important it is for a website to appear high in the search engine results on search engines like Google and Bing.
Hopefully, this will help you make the right decision when you are interested in creating an explainer video.
To help make #learning flexible for users the entire MicroLearn content library is available in 2 formats:
The Module, featuring a whiteboard-style explainer video, expanded learning & a Check My Understanding quiz & the VideoPlus containing the video and the quiz!#microlearning pic.twitter.com/asihiwiJ1q
— MicroLearn (@Micro_Learn) 4 de marzo de 2018